
Blogs
Caroline’s Club Newsletter is published every Tuesday at 2.30. It gives you a weekly blog, a podcast interview with our professional of the week, a case study for you to comment show how your skills could benefit our fictitious client and keeps you up to date on the news and views of our CMP (Client Mapping Practitioner) Members. If you would like to submit a blog it will need to have been published in a third party publication.
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Angela Rayner and Stamp Duty
Angela Rayner, the Deputy Prime Minister, has admitted to cheating on the payment of her stamp duty on her property acquisition in Hove. When tax rates are too high, it may be tempting to try to avoid them, but as Andrew McKenna, former co-head of fraud at HMRC, tells us in his podcast, HMRC has the means to find out who is cheating and penalise harshly all those it catches.
Does Charisma Matter?
What is charisma and does it matter. Why was Nicola Sturgeon the first minister in Scotland for eight years despite failing to deliver on her promises. Is Farage similar? What can professional advisers learn from people with charisma and how can they change what they do to benefit from it?
Just Do It! Do What?
It is not enough to know that things need to be done, the thing is to know what to do and to do it with confidence and assurance that it is the right thing to do - that is the importance of training.
Could your computer be hacked?
The police struggle to keep pace with computer hacking, and criminals are profiting by laundering their ill-gotten gains through several cryptocurrency wallets on the dark web.
In your right mind
Last Saturday, my son, aged 32, proposed to his girlfriend Laura on Glastonbury Tor a hill in the county of Somerset. I was surprised by the responses of some people which included the cynic who asked if they were in their right mind - the answer is yes, because they are happy and want to be together for the rest of their lives!
Networking that works
Most professional advisers network to win business which they say produces a poor return on both time and money. They leave the rest to their marketing department. This is not a strategy.
Are professional advisers like nerds?
Nerds like professional advisers overestimate the value of their knowledge. Eighty five percent of clients believe professional advisers have similar competence. They don’t. They choose their advisers by brand, social proofing and recommendations which are sales techniques. In Chapter 11 of Peter Thiel’s book ‘If I build it will they come?’ he says the answer is no! With just a few sales tips and techniques professional advisers could achieve exponential growth through Viral Marteting. Find out how.
What makes us happy?
A 68 year study shows that it is not career achievements, money fitness, or a good diet that makes us happy, but positive relationships. With this in mind we should work harder at making our relationships both at work and at home more positive.
The demise of the Business Card
In most sectors other than the professional services industry business cards are going out of fashion. They give scant information about the services provided by the professional and without this information contact details are meaningless.
At Caroline’s Club we teach our members how to network strategically, using our digital platform to store, access and retrieve carefully curated marketing material designed to sidestep the innate fear of the influence of strangers, the reason why it is so hard to communicate what you do for clients with those who you meet.
These links can then be shared through a QR code with colleagues, contacts and anyone else you may meet. Sign up to our short introductory Workshop on Strategic Business Development to find out more.
Rachel Reeves and the wealth exodus
There comes a point at which people change their behaviour to avoid paying a rate of tax which is too high. Rachel Reeves has raised taxes above this point and we are seeing an exodus of wealthy people from the UK with the result that the tax collected will go down not up.
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Caroline's Club is an exclusive club for professionals who want to increase revenue, cut costs and save time. It provides its members with award-winning methodology, marketing tools and training. Most business development by the professional services industry is a shotgun in a blizzard; Caroline's Club provides its members with a rifle and the training they need to use it effectively to win business.